Website Design

"Design" has so many different meanings. Let's just say that we love making things look terrific and work incredibly well. We especially like clean, uncluttered visual design. We believe less can be more.  The end product is a seamless whole that works well on every level.

  • Graphic design
  • Information design
  • Usability design (AKA user experience design or UX)
  • Functional design
  • Database design


People enjoy using a well designed website. When someone has a good experience on your website it speaks volumes about your organization. People often assume that their experience is a predictor of what it will be like to work with you. (Unfortunately it also says something about your organization if they have a bad experience). We're passionate about usability design. It's a huge factor in success on the Web. Intuitive interface design is an essential consideration in everything we do.

  • Use/case scenarios
  • User personas
  • User experience design (UX)
  • Interface design
  • Usability testing

Information Architecture

Coherent organization is crucial for positive user experience. We analyze your content and help you organize it into a sensible architecture, one that feels natural and intuitive to your visitors. This important work lays the foundation for all the site development that follows, so it’s worth taking a little time to do it right.

  • Identifying audience segments
  • Use/case scenarios
  • Information inventory
  • Site mapping
  • Navigation menu planning

Strategy & Planning

Bring us in at the beginning. We love brainstorming possibilities and developing strategy. The Web is constantly evolving and we'll help you find the best ways to achieve your objectives online.

  • Communications strategy
  • Requirements gathering
  • Marketing strategy
  • Branding
  • Information architecture
  • Technology options consulting
  • Project scoping
  • Planning and budgeting

Website Development

The Bluehouse team provides the full spectrum of skills needed for high quality solutions. We're constantly evolving to keep pace with best practices and new technologies. A "craftsman" attention to detail assures that things work smoothly on different browsers and devices. We pay close attention to the W3C standards for XHTML and CSS to assure accessibility and maintainability. Our work includes:

  • Search engine optimization
  • Google Analytics tracking and reporting
  • Community building social media integration
  • Security testing and hardening
  • Integration with marketing initiatives
  • Integration with third party websites, applications, and widgets
  • Section 508 compliance for clients requesting accessibility for visitors with disabilities
  • "Open source" software whenever possible, to provide most bang-for-the-buck

Responsive Design for Mobile Users

One website, any screen.  Everyone is on the go, and mobile phone and tablet use is on the rise. Responsive design automatically resizes your website to fit whatever device a visitor happens to be using. No more pinching fingers to zoom in on tiny text!  You no longer have to develop a separate mobile website.  Responsive design runs off a single code base, significantly cutting down on development time and giving you more bang for your buck.

Responsive design has also allowed many companies to skip the cost of developing mobile applications for Apple and Android phones.  Unless a native mobile application can add value by using built in features on the phone, it's more cost efficient to do everything through a single, mobile friendly website.