Search Engine Optimization
There's an art to optimizing your site for high visibility and attracting the right kind of visitors. You want people who are really looking for you and what you offer, not people who bounce away in two seconds.
Bluehouse provides search engine optimization (SEO) to clients who want to increase the quantity and quality of their website traffic.
The ideal time for SEO is at the beginning of a website redesign project, but we can provide help at any stage.
- Keyword list building
- Copy writing and editing
- Meta-data development
- Link building
- Integration strategy
Social media has taken the world by storm. There are so many dimensions to it, and social media marketing is an ever-evolving ecosystem. We'll help you leverage these networks in ways that make sense for your organization.
- Social bookmarking, e.g. Pinterest
Blogging can be a great way to bring a voice (and a little personality) to your organization. When done properly, a blog can increase your visibility and attract repeat visitors to your blog and your website. We help our clients determine if a blog is appropriate for them, and help implement it when it is.
Social networking platforms like Facebook and Twitter are continuing to increase in popularity. Facebook advertising is proving to be highly targeted and cost effective. Businesses and professional organizations can get the benefits of "being social" with our help.
E-newsletters are a great way to stay in touch with your audience. Stay top-of-mind by sending something out from time to time.
Email list development
Email list management tools
HTML email templates
Guidance about avoiding spam
Landing page creation
We can help you save time and money through smart use of bulk email and simple best practice techniques. Get setup in our nifty BlueMail platform, or we can work with your existing setup in Constant Contact™, MailChimp or other platforms.
Want to know who is coming to your website and why? Want to know what people do after they arrive on your site? Analytics reports will provide valuable insight into what goes on your website. We can help you understand:
- Which search engines people are coming from
- What search terms people used to find you
- Which third party websites people are coming from
- Which pages are most popular
- Which pages have the highest bounce rate
- What is your conversion rate relative to your goals
- What clues can help improve pay per click campaigns
We'll get you setup properly in Google Analytics so that you get answers to all these questions and more.
Bluehouse Group can help you with both sides of the online advertising equation—putting ads on your website, and purchasing ad space on other site.
Creating pay-per-click ad campaigns using Google AdWords to promote your company.
Creating banner ads.
Selling ad space on your website via Google AdSense.
Selling banner ad space, and managing it with Google tools.
Finding the next innovative way to get the word out.